Friday, December 13, 2019
Study 57% of millennials say social media leads to unplanned spending
Study 57% of millennials say social media leads to unplanned spendingStudy 57% of millennials say social media leads to unplanned spendingIts one thing to feel like othershave mora friends than you do, but its another to feel pressured into spending simply because of what you see on social media. Research from Allianz Life Insurance Company of North Americafound that57% of millennials have spentmoney they werent originally planning to on products they saw in their social media feeds.Larson Research + Strategy surveyed 3,006 people ages 20-70 who made at least $30,000 annually and were living in the U.S, on behalf of Allianz.Here are some of the points that stood out.Social media has wide-ranging effects on millennialsThe research found that while 61% of these young people reported feeling like they dont have enough, or their lives arent good enough because of social media, 55% say theyve felt FOMO, or fear of missing out.Half of the respondents said they spend a greater amount of cas h on going out than they did on housing, and88% think social media makes analyzing how your wealth/lifestyle stacks up to others more common.Paul Kelash, vice president of Consumer Insights for Allianz Life, commented on the findingsMillennials are finding innovative ways to build their financial strength and are becoming more confident because of these actions,he said. But, more than any other generation, social media and the allure to spend beyond their means could have long-term negative effects on their finances if theyre not careful.Young people choose to spend their money in different ways - research has also found that many millennials dole out more cash on coffee than they put away for retirement.Heres how millennials feel about moneySpeaking of saving up for the Golden Years, 58% of millennials reported thinking that putting away money for that time in their lives is a basic necessity, like food or housing. This generation had median retirement savings of $35,000, which the press release describes as equal to Gen Xers, who have less time to build their nest egg.Forty-one percent of millennials said they set aside cash monthly for saving, versus 36% of those in Generation X.Just under half (48%) of millennials who have a 401(k) put away a minimum of 10% each month, while 44% of Baby Boomers and 36% of people in Generation X do so.While saving for their futures at a higher rate than other generations, 70% of millennials feel overwhelmed when it comes to the idea of supporting themselves and family members in the long term, and many believe that working with a financial professional would be a big help in that department.
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